San Mateo, CA (May 16, 2016)… On June 1st, the city of San Mateo will launch the online sale of monthly downtown parking permits. The system, available at www.sanmateo.parkingguide.com will open to the public on May 23rd providing extra time to pre-register, create an account, and begin the process of purchasing a monthly parking permit before the system opens on June 1st.

The transition to an online parking system is the result of the Downtown Parking Management Plan adopted by the San Mateo City Council in 2014. The management plan identifies online permit sales as a method to streamline the permit process and make them more convenient to purchase.

Along with the switch to online sales, the permit system will transition from a quarterly downtown parking permit to a monthly permit tied to a specific facility. Additionally, the pricing for a monthly permit is based on the location of the garage and its proximity to the downtown core. For instance, those wanting to park within the downtown core at the Central Garage will pay $80 for the monthly permit. Garages located further from the core including the 2nd and El Camino Garage, Main Street Garage, Transit Center Garage, and Tennis Court Garage at Central Park are $50 per month. While the surface parking lots at 4th and Claremont and 5th and Claremont, as well as on-street parking along Railroad Avenue between 5th and 9th Avenues, are $30 per month.

“The new pricing structure is similar to the recent rate changes to on-street parking,” says Matt Bronson, Assistant City Manager. “Last July we began charging a higher amount in the higher demand area of the downtown core and charging a lower amount in the periphery. This change encourages customers to park further out and provides better utilization of existing spaces. We expect this same behavior to occur as the parking permit program gets underway.”

The City of San Mateo has partnered with Parkmobile to provide the online parking permit system. Parkmobile is the leading provider for on-demand and prepaid mobile payments for on- and off-street parking. Their services have been adopted in more than 2,000 locations, including 35 of the top 100 cities in the U.S. by millions of registered users.

“Parkmobile is pleased to power the San Mateo online permit system,” says Jon Ziglar, CEO of Parkmobile. “We hope to add an enhanced level of convenience to all permit holders and make the parking experience even easier.”

Customers can visit the Parkmobile Help Center at bit.ly/SMPermitFAQ for step by step instructions and frequently asked questions. In addition to the online Help Center, San Mateo permit holders will be provided with a customer support phone number and email address later this month. Both the City and Parkmobile are dedicated to making the transition to the new system as smooth as possible!

The city began implementing the Parking Management Plan last summer by introducing the new color-coded parking zones and establishing parking rates based on demand and location. The changes to the parking permit program bring added convenience to downtown customers, makes it easier to manage and administer, and continues the transition to demand and location based parking. The city is also exploring technologies that will simplify the parking experience and will soon introduce mobile pay to downtown customers.

“Putting parking permit sales online is an important step to modernize the program and make it more convenient for downtown customers,” says Ann Fienman, Executive Director of the Downtown San Mateo Association. “It’s exciting to see the recommendations of the Parking Management Plan come to fruition. Using technology to better manage parking is great for downtown.”